VB Group
Info
VB is a partner we've worked with for many years, one for whom we designed the full visual brand identity and now deliver complete content services across every discipline. That long-standing involvement is exactly why, for their 60th anniversary, they trusted us not just to film the milestone but to help shape the moment itself.
Scope
VB wanted to turn this anniversary into something truly memorable, so we built a live show around three cinematic films, merging the digital with the physical. In three chapters, we took the audience through the company's past, present and future: a full production carried from concept to finished films in just two weeks.
Deliverables
Three cinematic chapter films (history, present, future)
Live show concept and integration
Live FPV feed for real-time stage transitions
Video and photo registration of the live event
Years of VB
Weeks of development
Coffee intake
60
2
82
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How do you capture a company’s history, one so rich with experiences and memories that it is easy to lose track of the stories, while entertaining an atrium full of people without making the programme too extensive?
It was a real production treat for the right creative minds, and together with VB’s talented marketing team, we got to work.
Within the extremely short timeframe of just two weeks, we wrote the scripts for three chapters of VB’s history, conducted interviews, and developed a story structure. The result was three films that told the story of VB without compromising on detail, while leaving an open ending for a live interview afterwards. We were delighted to showcase our experience in a practical, live setting and to help weave the evening’s programme and the films together in a truly special way.
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The three video chapters were woven directly into the programme of the evening. After each film, the speaker the audience had just watched on screen appeared live on stage, a simple, powerful bridge between the story and the room. But we wanted to push it further.
So we facilitated a live FPV feed that created a seamless transition between the speaker in the film and their actual walk-on to the stage. The camera carried the audience out of the video and into the room without a cut, dissolving the line between what was recorded and what was happening in front of them. That's where video stops being something you watch and becomes something you experience, film and reality flowing into one another, turning a chapter's end into a moment of genuine wonder.
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A production like this doesn't come together in two weeks without a deep, established relationship. Because we've been part of VB's story for so long, from their visual identity outward, we understood instinctively how to tell it, and they gave us the freedom to do it our way. We're proud to have helped shape such a special milestone, and grateful to VB for the chance to build it together.
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video deliverables 16x9
