Info
VORM is one of the Netherlands' most established project developers and builders in one, active across the full breadth of the sector. VORM sits among the country's leading developers, we have been their dedicated content partner, a full-service collaboration built into a long-term contract, delivering across the company's many projects year-round
Scope
We produce a continuous stream of content across VORM's developments and initiatives, from realtor films and social-first formats to construction registrations, buyer interviews, high-end AI visualisations, motion graphics and aerial work. Beyond production, we act as an active innovation and brainstorm partner, developing AI content workflows, advising on production methods, writing scripts, and thinking alongside VORM on the strategic marketing choices behind each project: target groups, location, potential buyers, and the story a neighbourhood needs to tell.
Deliverables
Realtor clips for websites and socials (Instagram, TikTok, LinkedIn)
Project shoots and start-of-construction registrations
Interviews with house buyers
High-end AI visualisations of future homes
Motion graphics and animated branding
Aerial and drone cinematography
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VORM faces a challenge: homes need to be sold before construction has even started. There's no finished house to walk through, no neighbourhood yet to feel. Trust has to be built entirely through imagery, and that's where our work lives.
We build that trust on several fronts at once. We guide real estate agents to present the most confident, authentic version of themselves on camera, because a buyer making the purchase of a lifetime buys from a person they believe in. We bring unbuilt homes to life through high-end AI visualisations, letting buyers picture themselves inside a space that doesn't physically exist yet. And we create a sense of place where to future owner can feel at home by highlighting the character and hotspots of the surrounding area.
Video is the strongest instrument for this, and the data backs it up: listings marketed with video receive up to 403% more inquiries than those without, a figure widely cited across real estate marketing research tracking buyer engagement. But the deeper reason is emotional because video shows the light, flow and atmosphere of a home in a way static images can't.
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What makes this collaboration work is that we don't operate as an outside supplier delivering assets on request. We sit at the table as part of VORM's marketing thinking, weighing how to reach a specific target group, how to position a project against its area, and how to sequence content across a development's lifecycle.
That same mindset drives the innovation side of our partnership. We build AI-powered content workflows that keep production fast and scalable, act as a sparring partner on new methods, and continually look for the technical edge that keeps VORM's storytelling ahead of a fast-moving market. It's the partnership we value most in our clients: a genuine team relationship, a shared ambition, and the drive to produce our best work in service of one of the country's most respected developers.
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video deliverables 16x9
