Mojo Concerts
Info
For three years, we’ve been the dedicated production partner of Mojo Concerts, documenting and shaping their sustainability initiatives across festivals and concerts that attract millions of visitors each year.
Scope
Together with MOJO, we developed a multi-year campaign that visualizes their progress toward becoming a climate-neutral festival organizer by 2030. The production includes annual content for the MOJO Sustainability Timeline and the Road to Zero Waste activation campaign where we combine storytelling, video, photography, design, and animation into one consistent narrative.
Deliverables
Multi-year content campaign & communication strategy
Road to Zero Waste activation content targeted on visitors
Graphic design & motion assets
Sustainable
topics
Reached
people
Eaten
dextro's
22
40.000
63
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Sustainability is no longer a choice for Live Nation and MOJO Concerts, it’s a responsibility.
But how do you make that visible and tangible to millions of festival visitors without losing the sense of freedom that defines live music culture?
That was the creative challenge behind the collaboration between MOJO and our team: to translate abstract sustainability ambitions into visual storytelling that feels human, energetic, and authentic. Resulting in a wide variety of assets that are filtered in two categories. A unique landing page with a sustainable timeline designed for clear and appealing communication of complex sustainability topics. And ‘Road To Zero Waste’, a platform that is created to pursue festival visitors in taking on a more sustainable lifestyle in their festival experience.
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Each year we create detailed seasonal scripts that turn sustainability updates into accessible, inspiring content.
The focus: communicate progress and challenges through a language festivalgoers understand, emotion, humor, and atmosphere.
We address this by developing detailed scripts each season, always approaching the subject in a positive and activating way. Think of:
- Playful storytelling that blends education with entertainment
- Festival visitors as cast members, adding authenticity and relatability
- Modern editing and in-camera effects that match the MOJO brand and festival culture
This approach ensures that sustainability doesn’t feel like a separate topic, it becomes part of the festival’s identity.
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This ongoing timeline shares progress and milestones toward MOJO’s 2030 climate-neutral goal. Through short films, social content, and photography, we visualize steps such as waste reduction, circular logistics, and new energy solutions, while keeping the tone uplifting and accessible. To use as a guidance for governmental bodies and interested parties to keep track of development.
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Alongside the broader campaign, we produce Road to Zero Waste content, a public-facing activation focused on behavioral change among festival visitors.
Here, storytelling becomes direct action: engaging content designed to motivate audiences to participate in creating cleaner, more conscious festivals. Widely deployed in large online and offline campaigns before the start of the most popular Dutch festivals and integrated in the festival landscape, targeting hundred thousands of people each year.
Our partnership with MOJO is built on trust and long-term collaboration. By combining their sustainability expertise with our creative production, we turn their ambitions into compelling visuals that reach thousands of visitors, not just to inform, but to inspire.
video deliverables 16x9
