Rehab Footwear

Rehab operates in a market where style, material detail, and personality define brand loyalty. Our role is not only to showcase footwear, but to articulate a lifestyle around it, adapting to longtime followers of the brand.

Over the years, this collaboration has grown closer. We work side-by-side with the Rehab Footwear team to refine visual direction per season, understanding what resonates with the audience and how the brand identity shifts over time. With each new season we learn from performance, visual culture trends, and the emotional cues that drive fashion engagement.

Color and look development play a central role. Each video is matched carefully to the photographic language of the campaign, ensuring consistency across website, social ads, print, and retailer communications. Whether shot in the studio or on location, we craft lighting and editing styles that emphasize texture, fit, silhouette, and the subtle character of each shoe.

Our seasonal campaigns range from full collection brand films to short, product-centered cuts designed for digital efficiency.

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In the past we also developed motion branding, a shift towards a new visual identity. We developed a dynamic content series blending studio stills and catwalk footage, creating a flexible visual toolkit that held attention across platforms and strengthened brand recognizability throughout the season.

The result of this multi-year collaboration is continuity, a brand that feels familiar yet evolving. Rehab’s visual identity lives not just in the shoes, but in how they are presented, worn, moved in and styled. By working as an integrated creative partner, we maintain a consistent look while allowing room for progression and seasonal character.