Home

Portfolio

About

services

Contact

Home
Portfolio
About
Services
Contact

more

No items found.
MORE
MORE
MORE
MORE
MORE
No items found.
Home
Cases
About
C to C
Contact

Elevated Blue

Elevated Blue

Info

How do you translate a lifestyle rooted in freedom, surf culture, and exploration into a scalable, visual online identity? For Elevated Blue, we developed a full suite of creative production services  from concept to campaign to help define the brand’s visual voice and giving the products and mission a face across platforms.

‍

Scope

Fashion requires a distinct rhythm of production, fast-paced yet deeply visual. For Elevated Blue, we worked across three seasonal campaigns, including studio shoots, styled content shoots, and on-location storytelling. Each shoot was built around a clear creative strategy focused on visual coherence, campaign flexibility, and e-commerce effectiveness. In the studio, we created image sets with multiple style combinations designed to support cross-sell and upsell flows, product-carousels, and PDP enhancements. On location, we brought the story behind the brand to life.

Deliverables

Creative concept development and seasonal art direction

Full photography sets (studio + lifestyle) per collection

Brandfilms for web and campaign use

Social content (photo + vertical video formats)

Video dataset with curated edits for multi-platform distribution

Content strategy aligned with webshop flow (carousel, cross/upsell)

loading...

Click to unmute
Click to unmute
Click to unmute

loading...

Bringing the brand to life

Elevated Blue was born from the lifestyle of one family and their love of surfing, travel, and storytelling. Our role was to give this spirit and their products a tangible identity, a face, a mood, a visual language that resonates.

We created moodboards per collection, designed to evolve with the seasons but always rooted in the brand’s adventurous DNA. By blending curated product shots with spontaneous lifestyle imagery, we offered the brand a versatile content library: one that works across both e-commerce and editorial formats.

loading...

Click to unmute
Click to unmute
Click to unmute

The result is a visual identity that’s aspirational yet grounded, like the brand itself. From social stories to webshop headers, the content gives Elevated Blue’s audience a sense of freedom they want to feel and wear.

loading...

Thus far we captured three collections dsitingtuive yet cohesive collections. The SS24 (‘North Sea’) shoot and FW24 (‘Between the Cliffs’), we scouted and shot on location in Étretat, France. The dramatic cliffs and coastline offered the perfect backdrop to reflect the brand’s raw, adventurous spirit. We handled everything from light setup to experimental camera work, ensuring a balance between product clarity and lifestyle emotion.

loading...

Click to unmute
Click to unmute
Click to unmute

loading...

video deliverables 16x9